Vol. II No. 36 Morning Edition Boston · New York
Business Travel Today
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Business Travel Today WEDNESDAY, AUGUST 27, 2025 Vol. II · No. 36
Filed · DUBAI · · Hotels · 5 min

Opening Report

One&Only One Za'abeel: Two-Year Briefing on Dubai's Urban Anchor

Two years past One&Only One Za'abeel's February 2024 opening, the urban-resort sits as the corporate-rate anchor across Dubai's DIFC and World Trade Centre…

One&Only One Za'abeel: Two-Year Briefing on Dubai's Urban Anchor — photo illustration accompanying Hotels Desk brief from Business Travel Today. Two years past One&Only One Za'abeel's February 2024 opening, the urban-resort sits as the corporate-rate anchor across Dubai's DIFC and World Trade Centre…
Photo illustration · Business Travel Today

Two years past the 10 February 2024 opening of One&Only One Za’abeel, the property has settled into the position Kerzner International’s underwriters argued for at the development announcement, the working urban-resort anchor for top-of-rate Dubai corporate demand, sitting at the cantilevered junction between the DIFC financial cluster and the Dubai World Trade Centre convention corridor.

This briefing reads the property at the two-year mark and frames the One&Only brand’s broader urban-resort expansion against the established Dubai luxury set, which has rebalanced in measurable ways since the property opened.

The hotel occupies a portion of the One Za’abeel mixed-use tower complex developed by Ithra Dubai, which comprises two towers connected by the 226-metre Link cantilever that stretches across the Sheikh Zayed Road. The Link is, by certified record, the longest cantilevered structure of its type in the world, and the engineering envelope is one of the property’s structurally most distinctive positioning features. The hotel inventory is distributed across the lower floors of the two towers and into the Link itself, which houses the rooftop Tapasake pool deck, the StreetXO and Tapasake restaurant outlets, and the standalone Villa One at the top of the cantilever.

The 229 rooms and suites are organized around two skyline orientations, the DIFC and Burj Khalifa side facing northeast and the Za’abeel Park and Dubai Frame side facing southwest. Floor-to-ceiling glazing runs across the full room inventory. The middle of the rate stack runs through the Skyline King and One Suite categories, which is where the property is doing most of its revenue work, and the suite stack climbs through the Manor, Garden, and Penthouse categories before topping out at Villa One.

The Za’abeel address sits roughly five minutes from the Dubai World Trade Centre by car and ten minutes from the DIFC core, which is the structurally most important corporate-clustering advantage the property holds against the established luxury set. The Burj Al Arab and Atlantis the Royal resorts sit roughly twenty-five to thirty-five minutes from DIFC by car, the Bulgari Resort Jumeira Bay sits roughly twenty minutes, and the Four Seasons DIFC sits inside the financial-services walking radius. One&Only’s Za’abeel position runs between the DIFC walking-radius anchors and the Palm Jumeirah resort cluster.

Corporate-Demand Pattern Across the First Two Stabilized Years

The property’s corporate-program book has anchored on the European multinational regional-headquarters demand running through Dubai, the US financial-services and consulting demand routed through the DIFC and ADGM clusters, and the Asian premium-cabin demand connecting through DXB on Emirates and the Star Alliance and Skyteam partners. Corporate-housing buyers running Dubai programs described the property to us as their default top-of-rate Dubai urban-resort choice since opening, with the Bulgari Resort Jumeira Bay holding share on the longer-stay and beachfront-led demand and the Four Seasons DIFC holding share on the shorter-stay financial-services-led demand.

Blended occupancy across the first two stabilized years has reportedly run in the upper sixties on a trailing twelve-month basis, with the November and early December corporate-event cycle, the March and April year-end and Ramadan-adjacent corporate cycle, and the September to October European business-traveler peak running as the heaviest compression windows. The summer leisure window from June through August produces a separate compression that is more leisure than corporate, with the Gulf and Saudi family-travel cycle running heavy through those months.

The property has held a meaningful share of the regional-headquarters corporate-entertainment demand, with the Link dining density and the rooftop Tapasake deck running as the most actively booked corporate-entertainment venues in the property. Private dining rooms across La Dame de Pic, the StreetXO outpost, and Sagestu are the most consistently booked corporate-entertainment venues, and the Tapasake pool deck has been the most actively booked premium event venue.

Dining Density Inside the Envelope

The Link houses twelve restaurant concepts, which is a structurally unusual dining density for a single hotel envelope. The marquee tenants include La Dame de Pic from Anne-Sophie Pic, the StreetXO Dubai outpost from Dabiz Munoz which was the Madrid chef’s first international expansion outside London, the Andaman-Sea-inspired Tapasake on the rooftop deck, the Arrazuna food-hall concept which spans Turkish, Levantine, and broader Arabian cooking, the Thai-led DuandDy, the Japanese Sagestu, and the breakfast-and-afternoon-tea anchor Aelia.

The dining density is the property’s most actively used corporate-entertainment programming asset. Corporate-housing buyers at three Dubai-based financial-services firms and two European multinationals with Dubai regional offices described the in-property restaurant inventory as the structurally distinctive corporate-entertainment advantage the property holds over the Four Seasons DIFC and the Bulgari Resort Jumeira Bay, both of which run leaner in-house restaurant inventories and rely on the broader DIFC and Jumeira dining clusters for corporate-entertainment programming.

The Brand Pipeline and the Urban Resort Sub-Category

The One&Only brand operates under Kerzner International, which is owned by the Dubai government’s Investment Corporation of Dubai. The portfolio has historically been resort-led, with the original One&Only Royal Mirage in Dubai, One&Only Reethi Rah in the Maldives, One&Only Cape Town, One&Only Le Saint Geran in Mauritius, One&Only The Palm, One&Only Ocean Club in the Bahamas, One&Only Palmilla in Los Cabos, One&Only Mandarina in Mexico, and One&Only Portonovi in Montenegro forming the established resort set. The One Za’abeel property was launched as the brand’s first Urban Resort sub-category property, positioning the brand for additional city-centre developments rather than the resort-only footprint the brand had historically maintained.

The brand has not announced a second Urban Resort property in the same construction-ready cadence, though the press positioning at One Za’abeel’s opening framed the urban-resort sub-category as a long-cycle development track. The next confirmed Urban Resort announcement from Kerzner would be the most useful pipeline data point to watch for the brand’s broader trajectory.

Rate Posture, the DXB Transfer, and the Two-Year Read

Entry-level rooms have published in the 2,800 to 4,200 dirham range during shoulder weeks across the property’s second stabilized year, with the November-December and March-April compression windows pushing entry rooms past 6,000 dirhams. Suite categories begin around 9,000 dirhams for the entry suite tier and climb steeply through the Manor and Garden tiers before topping at Villa One, which has cleared past 110,000 dirhams per night during the highest-compression windows.

Dubai International Airport sits roughly fifteen to twenty minutes from Za’abeel via the Sheikh Rashid Road, which is one of the shortest hotel-to-airport transfers in the Dubai luxury set. Emirates First and Emirates Business connections through DXB feed the property’s corporate book heavily, as do the Star Alliance and Skyteam premium-cabin connections. Al Maktoum International runs longer at forty to fifty minutes and is not yet a meaningful corporate-travel airport for the property.

The two-year read is that One&Only One Za’abeel has converted the Za’abeel cantilever position into a durable urban-resort anchor, the dining density inside the Link has run as the structurally most distinctive corporate-entertainment asset in the Dubai luxury set, and the brand has used the property as the proof point for the broader Urban Resort sub-category. Whether Kerzner announces a second Urban Resort property in the next development cycle is the data point worth watching.

Reader questions on file

  1. Q01
    When did One&Only One Za'abeel open and how is the property configured?
    One&Only One Za'abeel opened on 10 February 2024 as the One&Only brand's first urban-resort, marketed by Kerzner International as the inaugural property in the brand's Urban Resorts sub-category. The hotel occupies a portion of the One Za'abeel mixed-use complex developed by Ithra Dubai, with rooms and suites distributed between the lower floors of the two towers and the cantilevered Link structure that connects them. The Link, which stretches 226 metres across the Sheikh Zayed Road, is the longest cantilever of its type globally and houses the property's signature restaurants, the StreetXO outpost from Madrid, and the rooftop Tapasake pool deck.
  2. Q02
    What is the room and suite count and what are the corporate-relevant key categories?
    The property runs 229 rooms and suites including the standalone Villa One, which sits at the top of the cantilever with a private infinity pool, cinema room, and dedicated team. The corporate-relevant inventory is concentrated in the Za'abeel King and Skyline categories at entry level, the One Suite tier in the middle of the stack, and the larger Manor and Garden suite categories. Floor-to-ceiling glazing across the room inventory frames either the DIFC and Burj Khalifa skyline or the Za'abeel Park and Dubai Frame side. The Villa One sits separately at the top of the cantilever and is sold as a buyout for the heaviest entertainment-led bookings.
  3. Q03
    How does the property position against the established Dubai luxury set for corporate demand?
    One&Only One Za'abeel sits structurally between the established Burj Al Arab and the Atlantis The Royal Palm Jumeirah resort-led demand and the DIFC-clustered urban luxury anchored by the Four Seasons DIFC, the Waldorf Astoria DIFC, and the Bulgari Resort Jumeira Bay. The Za'abeel address sits roughly five minutes from the Dubai World Trade Centre and ten minutes from the DIFC core, which gives the property a structurally advantaged walking-radius position for the financial-services and legal corporate clusters. The Bulgari Resort Jumeira Bay and the Four Seasons DIFC remain the longer-established corporate-program anchors, but One&Only has captured a meaningful share of the new top-of-rate book since opening.
  4. Q04
    What is the dining and entertainment programming and why does it matter for corporate buyers?
    The Link houses twelve dining concepts including La Dame de Pic from three-Michelin-star chef Anne-Sophie Pic, the StreetXO outpost from Dabiz Munoz, the Andaman-Sea concept Tapasake, the Arrazuna market-style food hall, and the Thai-led DuandDy. The dining density inside a single hotel envelope is structurally unusual for Dubai and gives the property an in-house corporate-entertainment programming depth that the older luxury resorts cannot match without taxi access to the Dubai Mall or the DIFC dining cluster. Private dining rooms across the restaurant inventory and the rooftop Tapasake pool deck are the most actively booked corporate-entertainment venues in the property.
  5. Q05
    How does the property handle airport-transfer logistics and Dubai International Airport positioning?
    Dubai International Airport (DXB), the primary international hub, sits roughly fifteen to twenty minutes from the Za'abeel address by car via the Sheikh Rashid Road, which is one of the shortest hotel-to-airport transfers in the Dubai luxury set. Al Maktoum International (DWC), the secondary airport, runs roughly forty to fifty minutes by car. Emirates First, Emirates Business, and the Star Alliance and Skyteam premium-cabin connections through DXB feed the property's corporate book heavily, with the property running a Rolls-Royce Cullinan and Mercedes-Maybach airport-transfer fleet as a standard suite-category inclusion.