Vol. II No. 36 Morning Edition Boston · New York
Business Travel Today
The Daily Briefing All the news the wire will carry Independent since MMXXV
Business Travel Today MONDAY, DECEMBER 29, 2025 Vol. II · No. 36
Filed · NEW YORK · · Corporate · 4 min

Analysis

GBTA 2026 Outlook At Q2: $1.69 Trillion Spend, Confidence Tempered By Affordability

GBTA pegs 2026 global business-travel spend at $1.69 trillion, +8.1% YoY, but 70% of buyers flag affordability as the top constraint heading into Q3 RFPs.

GBTA 2026 Outlook At Q2: $1.69 Trillion Spend, Confidence Tempered By Affordability — photo illustration accompanying Corporate Desk brief from Business Travel Today. GBTA pegs 2026 global business-travel spend at $1.69 trillion, +8.1% YoY, but 70% of buyers flag affordability as the top constraint heading into Q3 RFPs.
Photo illustration · Business Travel Today

WASHINGTON — The Global Business Travel Association’s 2026 Business Travel Index outlook at the close of Q2 keeps its headline number intact: global business-travel spend is on track for $1.69 trillion this year, an 8.1% year-on-year increase from 2025. The print is materially above the 2019 nominal baseline and continues the recovery trajectory GBTA has been publishing since its 2022 BTI marked the bottom.

Behind that headline number sits a more careful buyer-sentiment read. Eighty-four percent of corporate buyers polled by GBTA expect their organization’s 2026 business-travel spend to either increase (44%) or hold at 2025 levels (40%). The remaining 16% are projecting outright cuts — a smaller down-bias cohort than the association measured at the same point in 2024 or 2025, but still a non-trivial slice of the buyer universe as Q3 RFP cycles open.

GBTA chief executive Suzanne Neufang has been consistent in her framing of the year. In her most recent on-the-record positioning, Neufang told the association’s membership: “The results show an industry propelled by anticipated stronger demand and financial indicators, yet potentially constrained by external factors that could reshape business travel in the year ahead.”

She has separately characterized 2026 as a year defined by two parallel forces: technological innovation, “particularly agentic AI,” reshaping how trips are booked and managed, and the organizational prioritization of business travel as a strategic investment. The second piece — the procurement-side argument that business travel is not a discretionary line but an outcome-driving one — is the framing GBTA wants travel managers carrying into their CFO conversations as 2027 budget cycles begin.

The Constraint Signal

The constraint side of the poll is where the daily briefing should pay attention. Affordability of business travel sits at the top of the buyer-concern table, cited by 70% of respondents. Ease of obtaining entry/exit permissions and visas follows at 65%. Employee safety lands at 56%.

That ordering is meaningful. Affordability as the leading worry tracks the trajectory of airfare and lodging ADR through the first half of 2026 — premium-cabin transcon and transatlantic prints have continued to run above pre-pandemic averages, and corporate-rate hotel programs have largely failed to claw back the pricing power they conceded to suppliers during the 2023-2024 cycle. Buyers who walked into 2026 RFP windows expecting flat or single-digit increases are, in many programs, negotiating against carrier and hotel chain models that assume mid-to-high single-digit ADR lifts.

The visa-and-entry concern at 65% is the policy-side overhang. The poll was fielded in a window where US inbound visa-issuance timelines, EU ETIAS rollout questions, and tighter regional documentation requirements across parts of Asia-Pacific have all moved up the agenda for global program owners. For multinationals running heavy intra-Asia or US-inbound cycles, the friction is no longer a tail-risk item — it is a planning input.

Employee safety at 56% closes the top tier and ties to a duty-of-care conversation that has stayed durably elevated since 2023. The CWT and Amex GBT tracker data, plus the Risk-side reads from International SOS and World Travel Protection, all show duty-of-care budget lines holding or growing inside corporate T&E envelopes even where the headline travel-spend number has flattened.

What Buyers Should Carry Into Q3

For procurement and T&E leaders sitting on Q3 2026 RFP timelines for 2027 program kickoffs, GBTA’s current read produces three working assumptions.

First, supplier counterparties — TMCs, airlines, hotel programs, ground — are going into the cycle with budget-up demand signals as their backdrop. The 84% up-or-hold cohort is the data point those suppliers will quote back at the negotiating table. Buyers running flat-or-down internal numbers should be prepared for that asymmetry.

Second, the affordability constraint at 70% is the leverage point that can be used to push back on supplier rate models. CFO-side conversations are now sensitive enough to per-trip costing that travel managers carrying GBTA’s affordability number into RFP rounds are positioned to argue for tighter dynamic-pricing guardrails and stricter premium-cabin policy bands.

Third, agentic AI as Neufang’s framing piece is no longer a slide-deck item — it is a tool-stack reality. Amex GBT’s next-gen Egencia rebuild and SAP Concur’s Pre-Spend Planner have both moved into general availability inside the index window, and buyer questions about how AI-generated trip recommendations interact with negotiated content and policy logic are now standard line items in 2027 RFP requirements.

The Tracker Cross-Check

The CWT business-travel tracker and Amex GBT Egencia data set have generally tracked GBTA’s BTI directionally on the spend-recovery curve, with the difference being read-speed: the TMC trackers produce monthly transient-pricing and trip-volume reads, while GBTA’s BTI is an annual macro index. With Amex GBT’s acquisition of CWT closed as of September 2025 and the integration now in its post-close phase, the two tracker datasets are converging into a single TMC-side view of corporate-travel demand.

For buyers, the practical implication is that the triangulation set going into 2027 RFPs is now simpler: GBTA macro index on the top line, Amex GBT–CWT combine for transient-pricing reads, and the carrier-direct corporate-deal data (Delta, United, American on the US side; Lufthansa Group and Air France-KLM on the European side) for direct-bookings share.

The Bottom Line

GBTA’s 2026 outlook at Q2 reads as a confidence-with-constraint year. The spend number is up. The buyer cohort projecting growth is the broad majority. But affordability has displaced demand as the headline worry, agentic AI is forcing tool-stack rebuilds, and entry-friction is a real planning input rather than a tail risk. Travel managers carrying 2027 budgets into their CFO meetings should be quoting the $1.69 trillion top line and the 70% affordability constraint in the same breath.

Reader questions on file

  1. Q01
    What is GBTA's 2026 global business-travel spend projection?
    $1.69 trillion, an 8.1% year-on-year increase from 2025. That puts the index materially above the pre-pandemic 2019 nominal baseline and continues the recovery trajectory the association has been tracking since its 2022 BTI.
  2. Q02
    What did Suzanne Neufang say about the 2026 setup?
    GBTA CEO Suzanne Neufang has framed 2026 as a year shaped by 'technological innovation, particularly agentic AI' and by the organizational prioritization of business travel as a strategic investment. Her direct quote from the most recent buyer poll: 'The results show an industry propelled by anticipated stronger demand and financial indicators, yet potentially constrained by external factors that could reshape business travel in the year ahead.'
  3. Q03
    What share of buyers expect budgets to rise in 2026?
    Per GBTA's latest poll, 44% of buyers expect their organization's 2026 spend to increase and 40% expect it to stay flat with 2025 — combined, 84% are in 'up or hold' posture. The remaining 16% are projecting cuts.
  4. Q04
    What are buyers most concerned about for the year?
    Affordability of business travel leads at 70%. Ease of obtaining entry/exit permissions and visas follows at 65%. Employee safety lands at 56%. Those three sit above geopolitical, supplier-capacity, and sustainability concerns in the current poll.
  5. Q05
    How does this read against the CWT and Amex GBT trackers?
    The CWT and Amex GBT Egencia trackers have generally run directionally aligned with GBTA's BTI on spend recovery, but with quicker reads on transient pricing. The Amex GBT–CWT combine, post-close, now produces a single TMC-side data set that buyers can triangulate against GBTA's macro index when sizing 2027 program budgets.